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Windshield Market: Recent Industry Developments and Growth Strategies Adopted by Players

Glass plays an important role in the ability of the vehicle to offer safety and security to its occupants. Automotive glass can improve the safety and security of the occupants in several other ways in addition to its traditional characteristics. Traditionally, the windshield provides a significant amount of strength to the cabin of the vehicle.

For instance, in a head-on collision, the windshield provides up to 45% of structural integrity to the cabin of the vehicle, while in a rollover, the structural integrity is up to 60%. The windshield is an integral part of the safety restraint system in the vehicle. It keeps the roof from crushing in on the occupants in a rollover, it allows the airbags to deploy in the correct position to cushion passengers, and prevents passengers from being ejected in a serious collision. In a similar way, tempered glass is treated in order to achieve higher resistance to breakage than simple annealed glass. Tempered glass is also treated in order to break in a more predictable way when it does break, thus providing a major safety advantage in almost all its applications.

Global Windshield Market For Automotive: Drivers and Restraints

The global windshield market is primarily driven by the increase in vehicle production, sales, and vehicle parts. The windshield market for automotive is directly related to the global production of vehicles, as every vehicle is required to be equipped with a windshield Rising production of vehicles is anticipated to drive the windshield market for automotive  during the forecasting period. Demand for automotive windshield is also prominent in the aftermarket. The aftermarket for automotive windshield is based on the breakage of the windshield due to accidents, improper maintenance, etc. Currently, special purpose windshields, such as bullet resistance windshields, are also utilized to provide additional safety and security to the occupants of the vehicle.

The windshield market for automotive can be segmented based on glass, material, position, vehicle, sales channel, and region. In terms of glass, the windshield market for automotive can be classified into laminated glass and one more segment. The laminated glass segment in the windshield market is estimated to account for the largest share, by service segment. Various digital systems such as GPS tracking systems, remote diagnostics system, fuel management system, and driver information system are provided as a standard feature in trucks by OEMs. Hence, the expansion of the laminated glass segment is expected to be driven by the increasing use of laminated glasses.

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Global Windshield Market For Automotive: Key Segments

Based on material, the windshield market for automotive can be divided into thermoplastic and one more segment. The thermoplastic segment is estimated to hold a major share of the global automotive windshield during the forecasting period. The expansion of the thermoplastic material segment is driven by the increasing usage of laminated safety glass to manufacture front windshields. Based on position, the windshield market for automotive can be split into front wind shield and rear windshield. The front windshield segment is anticipated to expand due to the increasing utilization of glazed and solar reflective windshield to protect against harmful ultraviolet rays emitted from the Sun.

Based on vehicle, the windshield market for automotive can be classified into passenger vehicle and commercial vehicle. The passenger vehicle segment accounted for a major share and dominated the market. Factors such as the reduced penetration of passenger cars, rising disposable income, and increasing middle-class population are estimated to boost the sales of new passenger cars, which in turn is anticipated to boost the automotive windshield market.

In terms of sales channel, the windshield market for automotive can be segregated into OEM and other segment. The OEM segment accounted for a prominent share of the market owing to the rapid improvement in vehicle safety features provided by manufacturers. The other segment is expected to expand at a sluggish pace due to the improving efficiency of products on the manufacturing end. However, increasing cases of accidents worldwide is expected to propel the other segment of the market during the forecast period.

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In terms of geography, the windshield market for automotive can be classified into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Asia Pacific is the dominant market for the automotive sector; India, China, and Japan account for a leading share, led by the increase in production of vehicles in these countries. Furthermore, increase in spending on road infrastructure and rise in manufacturing activities in Asia Pacific are expected to augment the demand for commercial and passenger vehicles. This, in turn, is anticipated to boost the windshield market for automotive during the forecast period.

Global Windshield Market For Automotive: Key Players

Key players operating in the global windshield market for automotive are Asahi Glass, Saint-Gobain, Xinyi Glass, Fuyao Glass, Nippon Sheet Glass, Shenzhen Automobile, Vitro, and Central Glass.